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SooToday’s Holiday Gift Card Auction is now live!

Over $100,000 in gift cards starting at 50% off are up for grabs in SooToday’s Holiday Gift Card Auction
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Check gifts off your shopping list and save hundreds of dollars in the SooToday Holiday Gift Card Auction / Stock

The SooToday annual Holiday Gift Card Auction is back for its ninth year!

There are hundreds of gift cards available, totalling more than $100,000.

All items start their bids at half of their face value, providing you with the opportunity to win fantastic deals this holiday season.

More than 60 local businesses have gotten involved in the fun, so get ready for amazing savings at places such as Grand Gardens, Stackburger, Azure, Pino's, Searchmont, Soo Axe Throwing and many more.

The auction is live for just five days! It closes on Tuesday, Nov. 26 at 7:00 pm - so be sure to join in for a chance to get a great bargain.

Bidding is easy - simply follow the steps below:

  1. Log in or Register: Log in to your SooToday account or register for free. 
  2. Choose and Bid: Select the gift cards you want, enter your bid amount, and submit. Your credit card details are required, but you'll only be charged when you win.
  3. Bid Anonymously: If you prefer, bid anonymously; otherwise, your username will appear in the list.
  4. Confirm and Track: Confirm your bid, then hit the BID button. Stay in the loop by clicking on the Auction tab at the top of any SooToday page or click here. 

And that's it! If you are outbid, we will notify you immediately via email. Once the auction concludes, all winners will receive a confirmation email.

Don’t miss this opportunity to support local businesses at unbeatable prices!

Happy bidding!



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