NEWS RELEASE
HABITAT FOR HUMANITY
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Swiffer is helping mark 25 years of Habitat for Humanity’s ReStore by donating $1 for every ReStore transaction from Oct. 17 to Oct. 31, helping more families build strength, stability and self-reliance through affordable Habitat for Humanity homeownership.
“Since 2013, P&G and Swiffer have been strong supporters of Habitat for Humanity Canada and we couldn’t be happier to partner again to help celebrate this landmark anniversary for Habitat ReStore,” said Corinne Durieu, Communications Manager from Procter & Gamble Canada.
“We encourage Canadians to visit their local ReStore and take part in this promotion, which is a step towards ensuring all Canadians have a safe and affordable place to call home.”
With nearly 100 locations across Canada, Habitat for Humanity’s ReStores are home and building supply stores that accept and resell quality new and used building supplies, home furnishing, appliances and décor.
Habitat’s ReStores accept donations of secondhand, overstocked and discontinued items, as well as salvageable building materials donated by manufacturers, stores, contractors and individuals.
Proceeds fund Habitat for Humanity operations and homebuilding projects in communities across the country.
“Supporting Habitat for Humanity’s ReStore means more families are able to partner with Habitat for Humanity, building strength, stability and self-reliance,” said Mark Rodgers, President and CEO of Habitat for Humanity Canada.
“We’re so grateful that Swiffer has come on board to help us celebrate the 25th anniversary of Habitat’s ReStore and that this promotion will encourage more Canadians to get out to their local store.”
To provide additional incentive, Swiffer is also giving out a free Swiffer Duster with all purchases while supplies last.
The funds generated through this campaign will be used towards Habitat for Humanity Sault Ste. Marie & Area’s upcoming build in the Sault.
Once complete, the project will enable families partnering with Habitat to access to affordable homeownership.
Habitat for Humanity’s first ReStore was opened in Winnipeg, Manitoba in 1991. Today, there are almost 100 locations across Canada and almost 1,000 worldwide generating funds to support the work of Habitat for Humanity.
It’s estimated that Habitat’s ReStores in Canada have been directly responsible for the construction of 1,200 Habitat for Humanity homes and in excess of 250,000 tonnes of material being diverted from landfills.
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