A good website is important for any business, especially in today’s digital world. The rise of eCommerce sites means that there has never been a more prominent time to ensure that your brand’s online presence is as effective as it can be. But what exactly makes a healthy business website? We’ve listed four indicators that your company site should have.
1.Brand consistency
You should already be using brand consistency throughout your business, whether that’s through marketing content, type of services or products offered, use of logos, or any other method. Brand consistency is vital for establishing your organisation’s identity and ensuring that it’s recognisable to your target audience. It’s therefore crucial that your brand’s identity is reflected within your website. This will make your site easier to find and will strengthen its identity among your customers.
2.User friendly
It’s all very well having a striking website that stands out and looks great, but it’s no use if users can’t find what they’re looking for or have to wait for pages to load. Think of a customer who’s in the middle of a transaction when your website cuts out or is taking forever to load – they’ll likely give up and go elsewhere. A well-designed, user friendly website is therefore vital for any business. It should be easy to navigate and include concise, legible content. A good example of a user-friendly business site is the NetBet Casino platform. The site has clear headings and subheadings and has all the relevant information on the main page without looking cluttered. Making sure your business site is as user-friendly as possible will not only encourage visitors, it will increase the chances of them coming back in the future.
3.Secure
A good indicator of a healthy business website is the security it offers to customers and users. Any payment or banking methods should be safe and private, and any payment platforms used should be trusted and reputable, such as PayPal or Klarna. It’s also very important that your business website takes customer privacy seriously and doesn’t share their personal data with other parties. Ensure your website has strong protection against cyber-attacks and fraud by installing effective anti-virus software and firewalls covering all your company devices. Always use a reputable internet service provider and ensure that employees use multi-factor authentication when signing in to company computers.
4.Mobile friendly
These days, in order to get the most out of your business website, it’s crucial that you make sure it’s optimised for mobile use. With more people than ever before now using their hand-held devices for almost everything, there has never been a more important time to ensure your site is mobile friendly. You might want to consider developing an app for your business, assuming you have the contacts and resources to do so. If not, then your business will still benefit from having a website that’s fully compatible with phones. Regardless of whether or not you develop an app or not, having a site that functions smoothly across all devices – mobile, desktop, or laptop – will not only boost your site traffic, it will go towards improving the site’s search engine rankings.
Conclusion
Having a website that’s user-friendly, safe and secure, optimised for mobile use, and consistent with your brand is vital to boost your business’ sales, visits, and credibility.