Tourism Fund distributes more than $1M to local initiatives

The City of Sault Ste. Marie has announced that its Tourism Development Fund (TDF) has distributed more than $1 million to support local tourism initiatives.

Through two targeted streams — product development and events — the fund, which launched in 2021, has provided financial backing to various community groups and organizations, enhancing the city's growing tourism sector, says an Oct. 22 news release.

"Funded by the Municipal Accommodation Tax, the TDF has played a critical role in reinvesting in the local economy, with the goal of driving growth, innovation, and sustainability in Sault Ste. Marie’s tourism industry. Over the past three years, the program has supported many sporting and cultural events and created new products and experiences to enhance the city’s tourism sector," says the release.

According to the release, some of the key initiatives supported by the TDF include:

• Miss Marie Lock Tour Boat: This scenic excursion highlights the region’s beautiful waterways and provides a unique opportunity to explore the historic locks system.
• Soo Curlers Association Technology Upgrades: With TDF support, state-of-the-art technological improvements were made to enhance the visitor experience and modernize the venue for sporting events and competitions, including the Henderson Metal Fall Classic.
• Queen Street Cruise: This popular community event draws classic car enthusiasts to downtown Sault Ste. Marie, creating a vibrant atmosphere that attracts both locals and visitors.
• Snowbirds Airshow: Supported by the TDF, the iconic Snowbirds Airshow celebrated the 100th Anniversary of the Canadian Air Force and the Ontario Provincial Air Service with a "breathtaking aerial display that captivated thousands of spectators," says the release.
• Voyageur Trail Association Trail Signage: TDF funding contributed to improved trail signage, enhancing the hiking experience and promoting safer, more accessible routes for visitors exploring the area’s natural beauty.
• Hogans Homestead: TDF funding made the development of unique maple huts possible. These huts give visitors an immersive experience in local maple syrup production, adding an authentic cultural and culinary attraction.
• Soo Finnish Ski Club — Ontario Youth Nordic Championships: TDF support brought this prestigious youth skiing competition to the city, attracting athletes and families from across Ontario and boosting winter tourism.

"The Tourism Development fund is about more than just financial support; it’s about reinvesting in our community to grow Sault Ste. Marie as a vibrant visitor destination,” says Travis Anderson, director of tourism and community development, in the release. 

“We are pleased to have reached this significant milestone of over $1 million distributed, and we are proud of the impact these investments have had in strengthening our tourism sector.”

Community groups and event organizers are encouraged to apply for future funding opportunities as the city remains committed to fostering tourism growth. For more information, visit www.saultstemarie.ca.