Initial local reaction to President Donald Trump's 25 per cent tariffs on Canadian-made steel is swift and overwhelmingly critical.
"Obviously the news is very disappointing," said Rory Ring, chief executive officer at the Sault Ste. Marie Chamber of Commerce.
"This impacts everybody, right down to street level. This has the potential for significant economic and social ramifications," Ring tells SooToday.
"This is not just the steel industry. It goes through that to the supply chain into the steel industry. What happens to the economy? What happens to Gus's Pizza? To the people who are doing the catering into Algoma or Tenaris? The echo into the small business community will be significant."
U.S. Commerce Secretary Wilbur Ross announced today that a 25-per-cent tariff on Canadian steel and a 10-per-cent tariff on Canadian aluminum will take effect at midnight.
Mexico and the European Union are also included in the trade decision.
Working through affiliated business groups, Ring says the local chamber has worked hard to make local views on steel tariffs known not only provincially and nationally, but also in the United States.
"It's disappointing that the Trump administration has not listened to some of his own constituents and advisors. Many states rely on Canadian trade. Our supply chains within the steel and aluminum industries are highly integrated. They're a clear demonstration that our trade with the U.S. is in balance."
"Steel in particular," Ring tells us. "Six billion dollars go into the U.S. from Canada and six billion goes to Canada from the U.S."
Ring called on Prime Minister Justin Trudeau to take "immediate and aggressive" measures to safeguard Canadian steel and its supply chain by applying reciprocal tariff and quota-based measures, also pushing for future tariff exemptions.
Canada should be willing to consider retaliatory measures beyond steel," the local chamber CEO said.
"I think there's been a complete failure on the part of the U.S. administration to understand that what will be felt in Sault, Ontario will also be felt in Soo, Michigan, in Ohio, in Arizona, Texas and the midwest."
"Our other expectation is that the government of Canada will take immediate action to ensure that there is no diversion of steel from other countries."
"That means those safeguard measures must be extended beyond the U.S., on a global basis."
"Canada must stand strong for fair and open trade in a rules-based way," Ring said.