A challenge was issued and shots have been fired in a Sault Ste. Marie sign war that began yesterday.
After Coch's Corner declared itself the default sign war champ, SooToday fired back.
And now other area businesses have joined the fight, including Stonehouse Wines, Giovanni's Restaurant, Fratelli's Kitchen, Burger Don, the Station Mall, the Brickspace, DeLuca's Pizzeria, and the Sports Centre.
Who else will drop the gloves?
If you're out and about and see a sign, snap a photo and submit it to us at [email protected] so we can keep the battle brewing.