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Company with office in the Soo wins prestigious award

This software company places an emphasis on supporting the community
lbmx-top-100-employers-in-canada-november-19-24
Greg Dinsdale, president and CEO, who is originally from the Soo, said the company’s community involvement is a large part of its identity

Last week at the Four Seasons in Toronto, LBMX Inc. received the prestigious Canada’s Top 100 Employer Award for 2025.

Headquartered in London, Ont., with an office in Sault Ste. Marie, LBMX is a software company that provides a global business-to-business platform connecting independent businesses, suppliers and buying groups. 

It places a strong emphasis on supporting the community.

Greg Dinsdale, president and CEO, who is originally from the Soo, said the company’s community involvement is a large part of its identity. 

“I think you need to give employees purpose and support what is important to them,” he said. 

“When our people see us in the community, I think they feel a certain pride that the place where they invest their time and energy is trying to give back.

"Whether it’s music or sports or education, I think they can see the value of those things to their own families, and that’s important to them.”

He said this attitude ties into the work they do for independent businesses. 

“We spend a lot of time helping employees understand how important independent businesses are to society in terms of jobs they provide and the growth they provide, and their support of the local community. 

“I think they feel a certain pride that the place where they invest their time and energy is trying to give back.” 

Now celebrating its 25th year, Canada's Top 100 Employers is an editorial competition that recognizes the employers that lead their industries in offering exceptional places to work. 

Each year, the project's editors release detailed reasons for selection explaining why each of the winners was chosen. This provides transparency in the selection of winners and lets readers discover best practices at the country's leading employers.

Winners are announced annually in a special magazine, distributed nationally in The Globe and Mail.