New Shaw Cable channel is a real turkey

NEWS RELEASE

SHAW COMUNICATIONS INC.

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Turkey TV premieres on Shaw Cable

All turkey, all the time

CALGARY, ALBERTA -(Oct. 4, 2006) - Shaw Communications (TSX:SJR.B) (NYSE:SJR) is proud to support the Thanksgiving holiday by launching Turkey TV, a signature channel featuring all turkey, all the time.

Tune in to Turkey TV on Thanksgiving Day for ongoing coverage of exciting turkey action and entertain your family and friends with this exclusive, premiere holiday blockbuster.

Turkey TV will offer continuous coverage of a beautiful, roasted turkey, surrounded by fresh greens, carrots and tomatoes in an open flame forno oven.

Coverage will include up to the minute bastings and exclusive stoking of the fire that will be sure to keep viewers on the edge of their seats throughout this thrilling turkey program.

"With Turkey TV, Shaw customers will experience Thanksgiving like never before," said Peter Bissonnette, President, Shaw Communications. "Turkey TV is a breakthrough in holiday programming and highlights Shaw's continued efforts to provide its customers only the finest in holiday television."

Turkey TV was developed based on Shaw's 'fireplace' video which created buzz when it first aired in Edmonton over the Christmas season in 1986.

The channel was an immediate hit with viewers and is eagerly anticipated each year by its fans.

Shaw's 'fireplace' has caught the attention of media across Canada and the U.S., including a segment on the popular "Daily Show with John Stewart" which sent a news crew out from New York City to cover the story.

As well the Shaw 'fireplace' secured the cover of the Globe and Mail.

Turkey TV will air on October 9, 2006 on Shaw TV.

Please check local Shaw TV channels for specific times.

The video will also be available on Shaw On Demand for recording on Shaw's Digital Recorder.

About Shaw Communications Inc.

Shaw Communications Inc. is a diversified Canadian communications company whose core business is providing broadband cable television, High-Speed Internet, Digital Phone, telecommunications services (through Shaw Business Services) and satellite direct-to-home services (through Star Choice) to 3.1 million customers.

Shaw is traded on the Toronto and New York stock exchanges and is included in the S&P/TSX 60 Index (TSX:SJR.B) (NYSE:SJR).

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